IPTV Basics

Television Advertising (TV-Advertising)

Television advertising is the sending of promotional messages or media content to one or more potential program viewers.

This figure shows that television advertising revenue in the United States has increased from approximately $49 billion in 1998 to almost $68 billion in 2005. This chart shows that the portion of advertising spent on television as compared to other media has remained approximately 25% of total advertising expenditures.

Television Advertising Diagram

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Related IPTV Definitions

Active Video Ad Library
Active Video Library
Ad Availability Code - Avail Code
Ad Availability Slot - Avail
Ad Break Position
Ad Claims Substantiation
Ad Compressions
Ad Content Integration
Ad Decision Service - ADS
Ad Editing
Ad Expansions
Ad Hold Backs - Holdbacks
Ad Identification - Ad-ID
Ad Impression
Ad Insertion - Ad Insert
Ad Insertion Log
Ad Insertion Order
Ad Insertion Schedule
Ad Insertion Server
Ad Interactions
Ad Inventory Time Periods
Ad Library
Ad Localization
Ad Management Service - ADM
Ad Management Tools
Ad Placement
Ad Production
Ad Relevancy
Ad Rotation Group
Ad Run Times
Ad Sales Proposals
Ad Scheduling System
Ad Server
Ad Server Capacity
Ad Splicing
Ad Submission
Ad Supported Network
Ad Tagging
Ad Targeting
Ad Telescoping
Ad Trafficking
Ad Trigger
Addressable Advertising
Addressable Advertising Systems
Advanced Television Enhancement Forum - ATVEF
Advertiser
Advertiser Funded Program - AFP
Advertising Account
Advertising Agency - Ad Agency
Advertising Bookmarking - Ad Bookmark
Advertising Client
Advertising Contract
Advertising ID Code
Advertising Management - Ad Management
Advertising Metrics - Ad Metrics
Advertising on Demand - AoD
Advertising Package
Advertising Preferences
Advertising Rights
Advertising Splicer - Ad Splicer
Advertising Spots - Spots
Advertising Systems
Advertising Tools
Advertising Universe
Advertorial
Age Group
Airtime Spots
Alternate Delivery System - ADS
American Association of Advertising Agencies - AAAA
Application Asset
Application Information Table - AIT
Application Server - AS
Archieved Video Library
Asset Distribution Interface Specification - ADS
Audience Behaviors
Audience Estimates
Audience Guarantees
Audience Measurement System - AMS
Audio Script
Audition Reels
Avail Classification
Bound Application
Broadcast Television - Broadcast TV
Cable Laboratories, Inc. - CableLabs
Campaign Audience
Campaign Management
Campaign Name
Campaign Objectives
Campaign Requirements
Cancellation Options
Casting Call
Closed Caption - CC
Commercial
Commercial Killer
Commercial Production
Component Splice Mode - CSM
Contextual Advertising
Cooperative Advertising - Co-op
Copy Rotation
Cost Per Thousand - CPM
Creative Pitch
Cue Dropping
Cue Tones
Cumulative Reach - Cume
Dedicated Advertiser Location - DAL
Demographic Targeting
Demonstration Reels - Demos
Designated Market Area - DMA
Digital Ad Inserter
Digital Overlay System
Downloadable Ads
Downloadable Advertising
Dynamic Product Placement
Enhanced Ads
Enhanced Advertising
Enhanced Broadcasting
Enhanced Content
Enhanced Television - ETV
Estimated Advertising Cost
ETV Binary Interchange Format - eBIF
Event Programming
Event Timing
Expandable Ads
Extended Spot
First In Break - FIB
Footage
Full Service Agency
Genre Selection
Hook Increments
Households - HH
Impulse Response
Impulse Response Ads
In House Agency
Interactive Ad Insertion
Interactive Advertisements - iAD
Interactive Advertising
Interactive Cable Television - Interactive CATV
Interactive Catalogs
Interactive TV Ads
Interactive TV Triggers
Interior Ad Breaks
Internet TV Set Top Box - I-STB
Interstitial Ad
IP Geocoding
Last In Break - LIB
Linear Ad Server
Linear Advertising
Linear Video Ad
Live Avails
Local Ad Insertion
Local Spots
Location Scouting
Logo Insertion
Long Form Advertisements
Long Form Content
Make Good
Market Rate
Media Channel Identification
Media Management
Media Plan
Mid-Roll
Montage
Multicast Video
Multiple System Operator - MSO
National Spots
Natural Delivery
Network Cooperatives
Network Personal Video Recorder - NPVR
Network Spots
Non-Approved Buyer
Non-Cable Application
Non-Pre-Emptible
Off Peak Advertising
On Demand Ad Servers
On Demand Advertising
On Demand Services
Optimal Ad Insertion
Opt-in Television Advertising
Original Footage
Overlay Ad
Packaged Media
Parental Controls
Peak Advertising
People Meter Technology
Personal Metering
Personalized Ad Creation
Personalized Advertising
Placement Opportunity
Placement Opportunity Information Service - POIS
Placement Status
Player Skin Ads
Playout Event
Portable People Meters
Portal Access
Post-Roll
Pre-Emptible
Prime Time - Primetime
Production Company
Production Notes
Production Team
Program Bookmarking
Program Enhancement
Programming Tiers
Promotion Mix
Psychoacoustic Masking
Purchase Validation
Que Detector
Rate Card
Ratecard Equivalent Impacts
Ratings
Ratings Services
Refusal Right
Release Authorization
Remote Ad Insertion Sites
Revenue Stream
Run of Schedule - ROS
Scatter Buying
Scenic Elements - Props
Screening
Script Writing - Scripting
SCTE 118-1 Program-Specific Ad Insertion - Data Field Definitions
SCTE 130-1 Digital Program Insertion - Advertising Systems Interfaces
SCTE 130-2 Advertising Systems Interfaces - Core Data Elements
SCTE 130-3 Ad Decision Service
SCTE 130-7 Ad Management System Message Transport
SCTE 30 Digital Program Insertion Splicing API
SCTE 35 Digital Program Insertion Cueing Message for Cable
Sellouts
Set Top Box Metering
Shoot Planning
Shoot Schedule
Short Form Advertisements
Short Form Content
SMPTE Timecode
Social Media Metrics
Society of Cable Telecommunication Engineers - SCTE
Splice Event
Splice Points
Split Month Price
Split Run Advertising
Split Time Length Campaigns
Sponsored Programs
Spot Ad Insertion
Spot Cable
Spot Commercials
Spot Management System
Standard Time Lengths
Static Bundles
STB Based Advertising
Stewardship
Stock Footage
Submission Guidelines
Subordinate Database
Subscriber Based Addressing
Subscriber Information Service - SIS
Subscriber Intelligence

IPTV Books

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IPTV Basics

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