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Subscriber Information Service - SISSubscriber information service is a system or process that can store, process, and access subscriber information that can assist in the selection of ads. SIS enables behavioral targeting of ads. Because SIS captures personal information of viewers, SIS systems may be required to control access and limit identification information to ensure viewer privacy. SIS is defined in SCTE specification 130-6
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TV Advertising
This book covers the TV advertising industry, how TV ad systems work, advertising economics, advanced TV advertising options, and TV advertising systems are evolving into targeted interactive marketing networks. You will learn about addressable advertising, interactive ads, and how ad networks and agencies are developing integrated marketing campaigns. $34.99 Printed, $29.99 eBook |
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