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TV Advertising
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Enhanced AdvertisingEnhanced advertising is the sending of modified content (personalized ads), additional media (offer messages), or data or signals along with the original advertising media that can enhance the ad viewing experience. Enhanced advertising may be addressed to specific viewers (addressable advertising) and may allow the viewer to see more targeted messages (offers that are specifically designated for the recipient or a group of recipients).
TV Advertising Books
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TV Advertising
This book covers the TV advertising industry, how TV ad systems work, advertising economics, advanced TV advertising options, and TV advertising systems are evolving into targeted interactive marketing networks. You will learn about addressable advertising, interactive ads, and how ad networks and agencies are developing integrated marketing campaigns. $34.99 Printed, $29.99 eBook |
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