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Alternate Delivery System (ADS)An alternate delivery system is a set of hardware and software that can be used to deliver some or all content or control information to users in addition to the primary delivery system. An alternate delivery system may be used as a backup or supplemental delivery system to a primary delivery system. Alternate delivery systems typically use alternative media transmission systems such as satellite, cable or Internet.
TV Advertising Books
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TV Advertising
This book covers the TV advertising industry, how TV ad systems work, advertising economics, advanced TV advertising options, and TV advertising systems are evolving into targeted interactive marketing networks. You will learn about addressable advertising, interactive ads, and how ad networks and agencies are developing integrated marketing campaigns. $34.99 Printed, $29.99 eBook |
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