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SCTE 30 Digital Program Insertion Splicing APISCTE 30 defines how digital media splicing is performed. This includes the selection of media sources, which streams are selected, and when each stream is spliced.
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TV Advertising
This book covers the TV advertising industry, how TV ad systems work, advertising economics, advanced TV advertising options, and TV advertising systems are evolving into targeted interactive marketing networks. You will learn about addressable advertising, interactive ads, and how ad networks and agencies are developing integrated marketing campaigns. $34.99 Printed, $29.99 eBook |
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