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TV Advertising
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Overlay AdAn overlay ad is a promotional message that is inserted on top of another media item. Overlay ad insertion can be the insertion of logos, images, or scrolling text. Overlay ads may be solid or transparent.
Overlay TV Ads
This figure shows how an ad can be overlayed onto a television program. By identifying the type of program and suitable ad insertion areas (placement opportunities), ad images can be placed on top of the video display. This example shows that an ad for a pizza can be placed on top of the video display.
TV Advertising Books
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TV Advertising
This book covers the TV advertising industry, how TV ad systems work, advertising economics, advanced TV advertising options, and TV advertising systems are evolving into targeted interactive marketing networks. You will learn about addressable advertising, interactive ads, and how ad networks and agencies are developing integrated marketing campaigns. $34.99 Printed, $29.99 eBook |
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