IPTV Industry Dictionary is a free tool to get technical definitions and lookup industry terms from more than 11,000 terms, acronyms, and definitions.
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TV Advertising
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Advertising RightsAdvertising rights are the authorizations to insert, replace or modify content in the transmission or delivery of a media with promotional messages or other services.
TV Advertising Books
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TV Advertising
This book covers the TV advertising industry, how TV ad systems work, advertising economics, advanced TV advertising options, and TV advertising systems are evolving into targeted interactive marketing networks. You will learn about addressable advertising, interactive ads, and how ad networks and agencies are developing integrated marketing campaigns. $34.99 Printed, $29.99 eBook |
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