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TV Advertising

TV Advertising Book
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Active Video Ad Library Active Video Ad Library
An active video ad library is a collection of video or television advertisements (commercials and promotional media objects) that can be easily or quickly accessed or used.
Active Video Ad Library Television Advertising Revenues USA through 2002
Television Advertising Revenues USA through 2002
This figure shows the growth of the television advertising industry in the United States over the past 10 years. Advertising growth in the United States has dramatically grown except for the recession year 2001 and that some of the continued This example also shows that network television is growing slowly and that there is significant growth in cable television advertising.
alt TV Advertising Books
TV Advertising Book
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 TV Advertising
This book covers the TV advertising industry, how TV ad systems work, advertising economics, advanced TV advertising options, and TV advertising systems are evolving into targeted interactive marketing networks. You will learn about addressable advertising, interactive ads, and how ad networks and agencies are developing integrated marketing campaigns.

$34.99 Printed, $29.99 eBook
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