IPTV Industry Dictionary is a free tool to get technical definitions and lookup industry terms from more than 11,000 terms, acronyms, and definitions.
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TV Advertising
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Estimated Advertising CostEstimated advertising cost is a projected amount that a promotional campaign will cost based on the projected number of recipients (viewers or listeners). The actual advertising cost may be adjusted for changes in the number of recipients which may be measurable.
TV Advertising Books
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TV Advertising
This book covers the TV advertising industry, how TV ad systems work, advertising economics, advanced TV advertising options, and TV advertising systems are evolving into targeted interactive marketing networks. You will learn about addressable advertising, interactive ads, and how ad networks and agencies are developing integrated marketing campaigns. $34.99 Printed, $29.99 eBook |
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