IPTV Industry Dictionary is a free tool to get technical definitions and lookup industry terms from more than 11,000 terms, acronyms, and definitions.
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Sponsored ProgramsSponsored programs are media items (such as movies or games) that are provided to consumers or users where other people or companies pay for the cost of receiving or using the media. The payment may be a promotion incentive (a coupon for a free movies) or the payment may be authorized when a viewer provides their registration information (a sales lead).
TV Advertising Books
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TV Advertising
This book covers the TV advertising industry, how TV ad systems work, advertising economics, advanced TV advertising options, and TV advertising systems are evolving into targeted interactive marketing networks. You will learn about addressable advertising, interactive ads, and how ad networks and agencies are developing integrated marketing campaigns. $34.99 Printed, $29.99 eBook |
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