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TV Advertising
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AD Insertion - Ad InsertAd insertion is the process of inserting an advertising message into a media stream such as a television program. For broadcasting systems, Ad inserts are typically inserted on a national or geographic basis that is determined by the distribution network. For IP television systems, Ad inserts can be directed to specific users based on the viewer's profile.
TV Advertising Books
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TV Advertising
This book covers the TV advertising industry, how TV ad systems work, advertising economics, advanced TV advertising options, and TV advertising systems are evolving into targeted interactive marketing networks. You will learn about addressable advertising, interactive ads, and how ad networks and agencies are developing integrated marketing campaigns. $34.99 Printed, $29.99 eBook |
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