IPTV Industry Dictionary is a free tool to get technical definitions and lookup industry terms from more than 11,000 terms, acronyms, and definitions.
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Purchase ValidationPurchase validation is the process of reviewing the actions and results of product or service purchases to confirm they were the best choice. If the purchase validation results in finding better or lower cost alternative choices, the purchaser may return the product or cancel the service.
TV Advertising Books
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TV Advertising
This book covers the TV advertising industry, how TV ad systems work, advertising economics, advanced TV advertising options, and TV advertising systems are evolving into targeted interactive marketing networks. You will learn about addressable advertising, interactive ads, and how ad networks and agencies are developing integrated marketing campaigns. $34.99 Printed, $29.99 eBook |
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