Cooperative Advertising - Co-op
Cooperative advertising is the sharing of advertising costs between the vendor and the seller of products or services. The vendor will authorize some funding of advertising cost when the seller demonstrates that they have performed advertising. Cooperative funds may be given as credits to the seller for products or services they purchase for resale. The concept of cooperative advertising is that the seller knows the local market better than the vendor of the products or services, which makes them better suited to do the advertising.