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Network Personal Video Recorder - NPVRNetwork personal video recorder is the use of network media storage and media streaming technology to allow viewers to control the time, method and what video program viewing occurs. In addition to the ability to delay the viewing time for television programs, NPVR usually enables viewers to pause, rewind live TV programs and adds a fast-forward functionality up until the point at which a subscriber reaches parity with the system-wide live broadcast. NPVR offers subscribers VCR-like control. The rules governing which content can be recorded and how it may be used are controlled by the content protection system or rights management system.
TV Advertising Books
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TV Advertising
This book covers the TV advertising industry, how TV ad systems work, advertising economics, advanced TV advertising options, and TV advertising systems are evolving into targeted interactive marketing networks. You will learn about addressable advertising, interactive ads, and how ad networks and agencies are developing integrated marketing campaigns. $34.99 Printed, $29.99 eBook |
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