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SCTE 130-2 Advertising Systems Interfaces - Core Data ElementsSCTE 130-2 is an industry standard that provides an overview of the different types of data elements that can be used for advertising management systems. SCTE 130-2 document defines the core messages and data types that are used in the SCTE 130 advertising management system. It also defines how extensible markup language (XML) is used, its namespaces (labeling) system, and its schema (structure).
TV Advertising Books
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TV Advertising
This book covers the TV advertising industry, how TV ad systems work, advertising economics, advanced TV advertising options, and TV advertising systems are evolving into targeted interactive marketing networks. You will learn about addressable advertising, interactive ads, and how ad networks and agencies are developing integrated marketing campaigns. $34.99 Printed, $29.99 eBook |
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