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TV Advertising
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Advertising Agency - Ad AgencyAn advertising agency is a company that represents or manages the services of other companies for the purposes of providing media communication services (advertising). An advertising agency interprets the advertiser’s objectives (sales, branding, increasing usage demand) and identifies one or more messages that can be used. The agency then creates one or more concepts and themes that may be used to produce content for media channels (commercials, magazine ads).
TV Advertising Books
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TV Advertising
This book covers the TV advertising industry, how TV ad systems work, advertising economics, advanced TV advertising options, and TV advertising systems are evolving into targeted interactive marketing networks. You will learn about addressable advertising, interactive ads, and how ad networks and agencies are developing integrated marketing campaigns. $34.99 Printed, $29.99 eBook |
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