IPTV Industry Dictionary is a free tool to get technical definitions and lookup industry terms from more than 11,000 terms, acronyms, and definitions.
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Set Top Box MeteringSet top box metering is the recording of viewing activities that are performed on a TV adapter box (STB). The information collected such as channel selections, playout control, and other event information may be periodically transferred back to the TV system.
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TV Advertising
This book covers the TV advertising industry, how TV ad systems work, advertising economics, advanced TV advertising options, and TV advertising systems are evolving into targeted interactive marketing networks. You will learn about addressable advertising, interactive ads, and how ad networks and agencies are developing integrated marketing campaigns. $34.99 Printed, $29.99 eBook |
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