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SCTE 130-1 Digital Program Insertion - Advertising Systems InterfacesSCTE 130-1 is an industry standard that provides an overview of the different types of services that can be used for advertising management systems. SCTE 130-1 provides a brief description of the other SCTE 130 functional parts which include ad decision service (ADS), ad management (ADM), placement opportunities information service (POIS), content information service (CIS), and subscriber information service (SIS).
TV Advertising Books
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TV Advertising
This book covers the TV advertising industry, how TV ad systems work, advertising economics, advanced TV advertising options, and TV advertising systems are evolving into targeted interactive marketing networks. You will learn about addressable advertising, interactive ads, and how ad networks and agencies are developing integrated marketing campaigns. $34.99 Printed, $29.99 eBook |
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