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TV Advertising
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Downloadable AdvertisingDownloadable advertising is the communication of a message or media content to one or more potential customers by downloading media or programs that can be used to present one or more messages to the recipient. Downloadable advertising messages may be accessed at a later time during certain trigger events (such as when starting a particular service or software application).
TV Advertising Books
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TV Advertising
This book covers the TV advertising industry, how TV ad systems work, advertising economics, advanced TV advertising options, and TV advertising systems are evolving into targeted interactive marketing networks. You will learn about addressable advertising, interactive ads, and how ad networks and agencies are developing integrated marketing campaigns. $34.99 Printed, $29.99 eBook |
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