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TV Advertising
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Addressable AdvertisingAddressable advertising is the communication of a message or media content to a specific device or customer based on their address. The address of the customer may be obtained by searching viewer profiles to determine if the advertising message is appropriate for the recipient. The use of addressable advertising allows for rapid and direct measurement of the effectiveness of advertising campaigns.
TV Advertising Books
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TV Advertising
This book covers the TV advertising industry, how TV ad systems work, advertising economics, advanced TV advertising options, and TV advertising systems are evolving into targeted interactive marketing networks. You will learn about addressable advertising, interactive ads, and how ad networks and agencies are developing integrated marketing campaigns. $34.99 Printed, $29.99 eBook |
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